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News / Online

How to capture Gen Z travelers’ interest on social media

By Morgan Hines | November 14, 2023

Meta, Snap Inc. and Hostelworld share steps to take for brands looking to attract a younger traveling audience on social media. Read More

Opinion / Technology

Multimodal AI and the UX revolution in travel

By Christian Watts – Magpie | November 1, 2023

The shift to multimodal GenAI opens the door to mind-boggling possibilities for travel and other fields. Is this the end of the phone? Read More

News / Online

Online travel platforms escape digital gatekeeper list

By Linda Fox | July 4, 2023

The European Commission published the first list of companies that consider themselves potential gatekeepers today. Read More

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News / Online

Snapchat, Meta share how to use social media to engage travelers

By PhocusWire | December 2, 2022

During a panel at The Phocuswright Conference, participants discuss why AR and influencers are key for travel brands’ social media strategies. Read More

News / Technology

Travel industry sees marketing potential in web3

By Linda Fox | June 9, 2022

Travel marketers are keen to explore technologies such as the metaverse, AI and NFTs. Read More

From Our Partners / Online

VIDEO: How creators bring life to travel storytelling and brands

By PhocusWire | November 29, 2021

Creators have been used by many travel brands over the years but their role can now be seen as more important than ever, given their ability to bring the human touch and authenticity to a service's... Read More

From Our Partners / Online

Creators help travel brands connect with customers

By Michelle Bruno | November 11, 2021

With loyalty up for grabs and leisure travel becoming a critical revenue source with waning business travel, one strategy gaining traction is for travel brands to engage audiences with relatable stories... Read More

Interview / Technology

Sounding Off: Metaverse is nonsense to some but the future for many

By PhocusWire | November 5, 2021

It is when we take a step back, stop rolling our eyes at products like Metaverse for a moment and then consider what such things might mean to the consumers of tomorrow, then it all might make sense. Read More

Opinion / Technology

Is the Metaverse a friend or foe to travel?

By Matthew Chapman - Vibe | November 2, 2021

We shouldn’t overlook that to a significant extent the Metaverse is already upon us. Think virtual reality video gaming, crypto currencies, immersive online shopping experiences. Read More

News / Online

VIDEO: New audiences and where to spend your travel marketing budget

By PhocusWire | September 21, 2021

Phocuswright managing director Pete Comeau discussed a range of marketing-related issues with Michael Shafrir, industry manager at Facebook, during the recent TravelTech Show 2021 online... Read More

News / Online

Phocuswright launches Connects mentorship and networking service

By PhocusWire | June 8, 2021

Phocuswright Connects connects mentees and mentors to learn and develop their journeys in the travel, tourism and hospitality industry. Read More

News / Online

VIDEO: How to acquire customers through paid social media campaigns

By PhocusWire | May 11, 2021

PhocusWire spoke to Makoto Rheault-Kihara, Hopper's head of acquisition, about the valuable user insight it gleans from its paid social campaigns Read More

News / Distribution

VIDEO: Travel marketing experts on pandemic behavioral shifts and opportunities

By Linda Fox | December 10, 2020

The pandemic has changed travel marketing, with brands needing to stay relevant to those that are traveling and inspire those that are not. Read More

Opinion / Technology

Big Tech is eyeing the travel industry again with autonomous vehicle push

By Alex Bainbridge - Autoura | October 20, 2020

If the OTAs don't get involved now, tourist ground transportation and vehicle-based sightseeing will be handed over to Big Tech and it won't ever come back to the OTA's collective sphere of influence on... Read More

From Our Partners / Online

Empowering travel brands to optimize marketing during challenging times

By Facebook | October 19, 2020

We take an in-depth look at lift studies and how travel brands in particular can use them to understand channel performance and inform budget decisions. Read More

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