InteleTravel acquisition links leisure and business travel

Host travel agency InteleTravel has acquired Hickory Global Partners, a corporate travel alliance, to cater to demand for blended travel. The purchase price was not disclosed.

“With the new blending of leisure and business travel, the idea of separate consortia for these markets is now outdated,” InteleTravel president James Ferrara said. “This merger creates a single source of advantages and support for all travelers and the professionals who serve them – the consortium of the future.”

Hickory will continue operating as its own brand “newly powered as a wholly owned unit of InteleTravel.” InteleTravel expects to create more than 100 jobs during the development of new programs.

Established in 1991, InteleTravel has a network of more than 90,000 independent, home-based advisors across the United States, United Kingdom, Caribbean, Mexico and Republic of Ireland, and is approaching $1 billion in sales. The Florida-based company said it has developed its own booking technology for all verticals and packaging tools including cruises, discount leisure hotel rates, short-term rentals, low-cost air carriers and activities and entertainment.

Hickory, whose members are corporate travel agencies, corporate travel departments and corporations, said it negotiates with hotels, airlines, ground transportation companies and ancillary partners “to provide our members with the best rates, incentives and opportunities available.”

Ferrara and Hickory president Chris Dane will work together to lead the focus on emerging market opportunities and initiatives for systemwide advancement, including a new Hickory business travel education and certification program for InteleTravel advisors. Hickory also said it will expand InteleTravel advisors’ earning opportunities with “business travel-focused education, negotiated travel products and services through Hickory’s air portfolio, preferred hotel and amenities programs, expense management tools and ancillary supplier partnerships.”

“We have a vision for a consortium that leads into the next decades with a modern view of business and leisure travelers, and advantages, technology and supply for our members to satisfy those needs,” Dane said. “InteleTravel’s resources and reach will help us do that.”