Destination Marketing Month

News / Technology

PhocusWire's theme months for 2019 - all in one place

By PhocusWire | December 2, 2019

This year we continued our coverage on key trends and added regions into the mix on our theme months. Here are the highlights from those months. Read More

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News / Online

My Method... How data and personalization drove stopover visitors to Toronto

By Raina Williams - Expedia Group Media Solutions | September 30, 2019

Tourism Toronto, Expedia Group Media Solutions and Air Canada shared a goal of engaging and inspiring travelers, while also driving tourism for Toronto. Read More

News / Online

Destination marketing, part 4: How emerging destinations balance marketing and management

By Mitra Sorrells | September 30, 2019

For our final article in our destination marketing theme month, we look at how two emerging destinations are balancing marketing and management. Read More

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Opinion / Technology

What a trip: How DMOs can leverage the power of AI

By Amrita Gurney - CrowdRiff | September 30, 2019

Artificial intelligence can help destination marketers deliver a more personalized experience to visitors. Read More

News / Online

Taking the "D" out of DMO: How Pinterest widens opportunities for marketers

By Jill Menze | September 27, 2019

For destination marketing organizations, Pinterest offers an effective way to reach travelers in the discovery and inspiration phases. Read More

Interview / Online

In The Big Chair - Keith Tan of the Singapore Tourism Board

By Linda Fox | September 26, 2019

Tan joined the Singapore Tourism Board midway through its 2016-2020 travel marketing strategy, which focuses on stories, fans and channels. Read More

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News / Technology

Can DMOs do better than Google in the trip inspiration stage?

By Linda Fox | September 24, 2019

Tourism professionals see a future role in providing inspirational content in the trip planning stages and think Google will find it hard to do given the local flavor required. Read More

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News / Technology

Destination marketing, part 3: On the road to smart, "real-time" tourism

By Mitra Sorrells | September 23, 2019

For the third piece in this month's series, we look at how technology is enabling DMOs to serve visitors when they are in-destination. Read More

Interview / Technology

Sounding Off: A new travel sheriff is needed but will be hard to find

By PhocusWire | September 20, 2019

It won't be easy bringing every element of the industry together to take a tech-led approach to sustainability and other issues in destinations. Read More

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News / Online

Sojern launches co-op marketing program for DMOs and local businesses

By Mitra Sorrells | September 19, 2019

Sojern's new Digital Co-Op Program is intended to help DMOs create campaigns in collaboration with local hotels and attractions. Read More

News / Online

VIDEO: Air New Zealand on using a destination to ride the marketing wave

By Kevin May | September 19, 2019

The airline has worked with national tourism groups, movie producers and actors to put New Zealand's recent role as a hub for film making at the center of its marketing. Read More

Opinion / Online

What’s good for millennial travelers is good for all generations

By Matt Walker - LikeWhere | September 18, 2019

The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts. Read More